Introduction to music video

-

 Music Video introduction blog task


This week's work requires Media Factsheet #69: Music Video. You'll need to log in to Google using your Greenford Google account to access this. Read the factsheet and answer the following 10 questions:

J4) What are the key conventions of a music video?

Movement, intertextuality, rapid editing, special effects, dancing, narrative, band or artist, lip-syncing

5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
The storyline may relate to the song’s lyrics and illustrate what is being said or be independent from the song and tell a different story. For example, I Was a Teenage Anarchist by Against Me! features a loose narrative which links to the song’s lyrics.

6) What examples are provided in the factsheet for intertextuality in music videos?
Such references may be very obvious, such as the way that the Blink 182 video for All the Small Things makes references to videos by pop artists such as Back Street Boys (I Want it That Way) and Christina Aguilera (Genie in a Bottle) by directly copying scenes.

7) Why do audiences enjoy intertextual references in media products?
So that audience feel pleasure when they understand the reference

8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:


Conventions (movement/narrative/artist): narrative of a party, slow motion movement, artist is main character the storyline is about 
Intertextuality: references to relationships breaking up but still missing your ex and thinking how you could ever go back to friends after loving each other
Representation: represents young adults just leaving a relationship and seeing their ex and missing them
Audience: young adults, teens

9) Watch the video for Ice Cube's It Was A Good Day (1993). How did this video set the conventions for later whip-hop music videos?

Showing off quite a dangerous narrative through the boy having a gun, having police involved
Costume is just street clothes, quite baggy and unkept
Audience for young adults and represents unsafe people, drug dealers etc.


10) How important do you think music videos are in the marketing and promotion of music artists today? Are music videos still essential to a band or artist's success? You need to form your own opinion here.
I think music videos are still important because they help the audience fully understand the music and let them have an even better feel to the storyline and feel where the artist is coming from. However less people are watching music videos nowadays because they can just listen to the song on streaming platforms such as Spotify or apple music so the music video isn't essential and could possibly just be a loss of money for the artists.


Comments

Post a Comment

Popular posts from this blog

Editing Practical video

-
Image
 For this video I've worked with Gurleen, Sandeep and Rukiya in order to create a sinister drama/crime scene.For this scene, we used a drama room to establish the idea of an interrogation happening. Sandeep acts as an authoritative figure who is trying to find out information from a crime scene. Whereas, I act as a suspicious suspect who's drunk and involved in gangs. Gurleen and Rukiya helped in filming these shots as much as possible and we all worked on editing independently so that we can create a film to our individual liking. SCRIPT . INSIDE SCHOOL BUILDING Sandeep opens the door, slowly, and confidently walks into the room. SANDEEP There you are.  Princess turns around revealing herself. PRINCESS So you found me. SANDEEP Remember  last time? It’s game over now! Princess looks at Sandeep in confusion. Sandeep bangs the table. SANDEEP Where is the body? Princess teasingly waves her bottle. PRINCESS What body? SANDEEP You think this is funny? Where is the body? PRINCE...
Read more

Film & TV Language: Mise-en-scene recreation practical task

-
PLAN: The Blair Witch Project-apology scene C- In order to re-create the original character's costume, the actor wore a durag in the place of a winter hat.   L-There was use of a flashlight to create a harsh, almost artificial light on his face which created two deeply contrasting colours on his face to emphasise mystery and sorrow due to the atmosphere being gloomy. A- We made sure he displayed extreme vulnerability and sorrow, in order to mirror the original character. M- No makeup was used. This perfectly re-created the simple look of the original character.  P- There were no props involved.  S- This was filmed in a room with a black background to elevate the dullness in the room.   Script: In a dark pitch room, a   harsh light  casts shadows on his face, which displays a deeply sorrowful  expression  as he apologizes to everyone with teary eyes and regrets. SANDEEP: I just want to apologize to everyone ... Heavy breathing, on the verge of tear...
Read more

The British film industry

-
  1) Write a one-sentence definition of what makes a film British. A film that is made in Britain, the cast is British and it reflects British culture. 2) What is the difference between a Hollywood production context and production context of a British film? Hollywood studios have high budgets and a heavy reliance on cast, crew and story line. However, independent production context films usually have low budgets and a heavy reliance on advertising. 3) When did the James Bond franchise start? 1960s 4) In terms of film censorship and graphic content, what began to change in British film in the 1970s and 1980s? 1970s: rise of sexual content and violence in British films. 1980s: rise of extreme content that's easily accessible 5) What groups are often represented in British film? Give examples of films these groups feature in. British films typically portray stories of working class families (Billy Elliot), immigrants (East is East) and marginalised groups (Pride). 6) What does the Fa...
Read more