Media Paper 2 learner response

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). 

Q1: Good technical analysis but more needed on ideology

Q2: Some key elements addressed but needs to have more information on distribution

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. Firstly, focus on the unseen question (Q1) and identify two points that you could have written in your answer.

Q1:  .The relative size of figures in relation to the buildings signifies a super human aspect to the characters,                       suggesting their omnipotence.

        .The grey skies are portentous, signifying a feeling of impending doom.

Q2:  .• It is a co-production of AMC Networks, SundanceTV (US) and RTL Television (Germany),

           positioning it to exploit the national and global 

         • Distributed by Fremantle, a British production and distribution company, subsidiary of RTL

           media, a global company which is designed to target an international audience –

           characteristic of media companies’ responses to economic contexts.

3) Look at the indicative content for Q1 again and make a note of any theories or examples of media terminology you could have used in your answer.

• the positioning of character and mode of address can be interpreted as signifiers of race and

gender (the dominant white male, evasive black male, diminished female)

• an ideological reading might suggest that capitalism is a corrupt system which only benefits the

few.

4) Now focus on the TV 25-marker. Use the mark scheme to note down:

- three general comments on the TV industry and cultural/economic contexts

  • the significance of economic factors, including commercial and not-for-profit public

    funding, to media industries and their products

  • Increasingly global nature of media companies has enabled access to a range of

     international media products, suggesting a move away from the national and local.

  • Developments in technology have provided a range of media platforms and screens for

    viewing.

- three points for Capital

• As a BBC ‘state of the nation’ series, commissioned for Sunday prime time slot, Capital

  may suggest that there have been limited changes to distribution and consumption.

• One of the key selling points of the series is its representation of cultural (and social,

   political) contexts.

• The series was targeted at an older audience, with week-by-week scheduling, adapted

   from a literary novel and minimal opportunities for interactivity – suggests the endurance of

   traditional media strategies and the importance of defining types of audience in evaluating

   shifts.

- three points for Deutschland 83

• It is a co-production of AMC Networks, SundanceTV (US) and RTL Television (Germany),

positioning it to exploit the national and global market – characteristic of a trend arguably

shaped by economic and cultural contexts.

• Distributed by Fremantle, a British production and distribution company, subsidiary of RTL

media, a global company which is designed to target an international audience –

characteristic of media companies’ responses to economic contexts.

• The focus on young, visually appealing male and female leads to market the programme

suggest that cultural contexts haven’t shifted greatly, pleasures of consumption haven’t

changed.

5) Finally, identify three things you need to revise for Media Paper 2 before your next assessment or mock exam.

.context for capital

.context + political context for Deutschland 83

.learn more about ideology