Radio: introduction to radio

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 1) Read the first two pages of the factsheet. How does the Factsheet argue that radio still has cultural significance in the digital age? 

It has a multitasking nature: you can listen while commuting, working, or cooking radio fits seamlessly into everyday life.


2) Look at the page 4 section on media theories. Briefly summarise the ideas of Curran and Seaton, Hesmondhalgh and Livingstone and Lunt.

Hesmondhalgh: cultural industries operate under capitalist logic, big conglomerates dominate to reduce risk, leading to repetitive conmtent rather than innovation.

3) What is the definition of public service broadcasting?

Public service broadcasting delivers content that is informative, eduactional and entertaining aiming to serve citizens public interests.

4) Look at the list of eight key principles for BBC Radio on page 6 of the factsheet. Choose the three you think are most significant and explain why.

Informing, educating and entertaining: This embodies the core remit of PSB balancing different societal needs beyond pure entertainment.

5) What does the Factsheet suggest is the future of PSB radio? Do you agree?

Radio will increasingly integtrates, multiplatform delivery: merging live broadcasts, podcasts and streaming.

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