Film Industry assessment learner response

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 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

Add more specific details from the CSP.

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

.      - Regulated by BBFC
.      - Power of Gurinder Chadha as a director and links to success of 'Bend it like Beckham'
.      - Some suggested the film was released to closely to 'Yesterday', another comedy film that represents British culture that was much more successful

3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

.Premieres in London, Luton and New Jersey
.Generates media coverage from newspapers, magazines and online publications that generate interest and awareness of the film being released.

4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.

. Blinded by the Light received a global marketing campaign as an attempt to turn the film into the next global hit like Bend it Like Beckham.
. Blinded by the Light cost $15m to make and money was raised between Bend it networks and Levantine films.
. Blinded by the light created excitement at the Sundance film festival and concluded in the New Line Cinema paying $15m to distribute the film.

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