Radio: BBC radio 1 newsbeat

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 BBC Radio 1 Newsbeat: Blog tasks


Newsbeat analysis

Use BBC Sounds to listen to Radio 1. Select a Newsbeat bulletin (8am or 12.45pm are good options) and then answer the following questions: 

1) What news stories were featured in the bulletin you listened to?

Celebrities, politics and sports

2) How does Newsbeat appeal to a youth audience?

Upbeat background music, quick summary of stories

3) How might Newsbeat help fulfil the BBC's responsibilities as a public service broadcaster? 

Entertains listeners through music and informs about events happening at the moment


Media Factsheet #246: BBC Radio 1 Newsbeat

Read Factsheet #246 BBC Radio 1 Newsbeat. You'll need your Greenford google login to access it. Answer the following questions:

1) How is the history and launch of Radio 1 summarised in the factsheet? If you studied this as part of GCSE Media you will already know much of this.

Tony Blackburn opened Radio 1 on 30th September 1967 at
7.00am, The station set out to emulate the new ‘DJ style’ of radio,
heard only on the pirate radio stations. The first words spoken by
him were, “Welcome to the exciting new sound of Radio One.”

2) Look at page 3 of the factsheet. How is Radio 1 attempting to appeal to its 15-29 age demographic? 

There's a distinctive mix of contemporary music and speech.

3) What did young people used to get from radio? Focus on audience pleasures / Uses & Gratifications here (see top of second column on page 3).

.To gain an insight into the world beyond their own experience
.To connect themselves top popular culture and products
.for entertainment

4) How has Radio 1 and Newsbeat in particular diversified its content for the digital age? 

Radio 1 has diversified its content beyond the studio.

 

5) How is Newsbeat constructed to appeal to audiences? 

Newsbeat adapts to young people's changing habits by delivering short, engaging news stories in a relatable tone.

6) What are the three key ideas from David Hesmondhalgh and which apply to Radio 1 Newsbeat?

.Cultural industries are made to create profit
.Content production is made by symbol creators

7) Now look at Curran and Seaton. What are their key ideas and can they be applied to Radio 1 Newsbeat? 

.The media is concentrated in the hands of powerfulmedia commercial giants (no)
.culture is controlled by social elites

8) What key idea for Livingstone and Lunt is on the factsheet and how does it link to the CSP?

.media can have a citizen based approach to regulation. News beat is national and represents the UK

9) How can we apply Stuart Hall's Reception theory to Radio 1 Newsbeat?

.Preferred: Newsbeat is inclusive and representative of the UK
.Oppositional:It is london centric because majority of the news is based in London.

10) Choose one other audience theory on the factsheet and explain how it links to Radio 1 Newsbeat.

.Personal identity: British
.Diversion: music and tone of voice




A/A* Extension tasks

As an extension, read this Guardian interview with former BBC 1 Controller Ben Cooper. It's a few years old but has some excellent discussion of the challenges facing radio and public service broadcasting. You may want to answer the following questions:

1) What was Ben Cooper trying to do with Radio 1?

2) How does he argue that Radio 1 is doing better with younger audiences than the statistics suggest?

3) Why does he suggest Radio 1 is distinctive from commercial radio?

4) Why is Radio 1 increasingly focusing on YouTube views and digital platforms?

5) In your opinion, should the BBC’s remit include targeting young audiences via Radio 1 or should this content be left to commercial broadcasters? Explain your answer.

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